• Steelseries

Innovation stories

For the past 20 years, Steelseries has been providing gaming peripherals to pros, casuals, streamers, headshotters, healers, ghosters, campers, and every other type of gamer out there. To help them celebrate their 20th anniversary, they asked us to create a series of movies displaying their innovation which accelerated the industry for the past two decades.

From storyboard to render we created four movies with a shared visual universe, each one focusing on a particular peripheral. Since none of the characters speak, to tell the story in a convincing way a voice-over was added. The brilliant composer and sound designer HumanRobotSoul crafted the audio to match the universe with a unique score and surprising sounds.

  • Animation/
  • Art Direction/
  • 3D
Making you way better at games than you have any right to be – since 2001
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For the most part, lab objects are made using only simple shaders, creating a naive and charming look.

Innovation story – Mouse

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Missing a headshot is definitely at the fault of your equipment, luckily we have the solution.

Fix it with Steelseries.

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"Aim isn’t everything, you also need brain"
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Innovation story – Headset

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Nothing’s worse than unresponsive keys. Well, and maybe a lack of cool RGB-light in all the colors of the rainbow.

Luckily we have Steelseries!

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Innovation story – Keyboard

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Talking and listening are equally important when playing games. What about doing both, at the same time?

Enter Steelseries.

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"The good thing about keyboards is that you can write anything you want, look: AWOSDKASLJTHGS"
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Innovation story – Mousepad

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Smooth, pretty, and big. A proper mouse pad is all you need to take you to responsive gaming nirvana.

Steelseries got your back.

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"Running water, electricity, RGB mousepads – there’s a lot we take for granted in life"
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