• BLAST

BLAST Premier

Blast arrived at the competitive CS:GO scene in 2017, quickly establishing themselves as one of the major eSport organizers in the business. In conjunction with an overhaul of the tournament format, they asked us to develop a new brand identity that more strongly embodied the new character of the Blast Premier series and their new serious approach to the sport.

  • Art Direction/
  • Animation/
  • Motion Identity/
  • Design

We touched up the recognizable shape of the Blast triangle and created a new logo lockup that could support the new tournament stages, as well as future sub brands.

Using sharp geometric cut offs, multiple loud patterns and stark color contrasts, the brand system reflects the energy and opposite forces both in the game, and at the events. 

Key motion examples

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Aim Chicken Challenge

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HUD

Overhauling the Heads up Display, for the Blast broadcast to fit the new identity, we focused on clarity and visual hierarchy. Sorting through the huge information output during a broadcast, clarity and readability is key to keep the sport entertaining for newcomers and veterans alike.

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