• Bang & Olufsen

The B&O DNA

We helped Bang & Olufsen create their collection of 1925 unique Non-Fungible Tokens (NFTs) stored on the Ethereum blockchain. Each NFT represents a unique digital object from Bang & Olufsen.

The DNA Collection is B&Os first step into Web3 and NFTs. In it, they want to connect the iconic products and sound of Bang & Olufsen with pioneering artists from the NFT space, creating a unique collectible for the art, design and music lovers in Web3.

  • 3D

Teaser video

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The 1925 unique NFTs

1925 is both the number of unique NFTs and the name of the collection referencing the founding year of Bang & Olufsen. Below is a small selection of randomly generated NFTs based on traits and rarities.

Mint pass

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The NFT’s are based on Bang & Olufsens most iconic products with references to past, present and future

A system with a multitude of distinct materials and backgrounds works as rarity indicators, with a chance to mint extraordinarily rare NFT’s.

To further expand on the universe and promote the project, B&O reached out to pioneering artists from the NFT space Thomas Lin, Hackatao and Shavonne Wong. 

Pictured above are rendered examples of artworks merged with the products and not actual merged NFTs.

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